Twitter marketing is a process that can help to improve your business. There are many ways that can be followed to make your Twitter marketing successful and one of the method is using the Twitter Analytics. The Twitter Analytics allows you to explore various things that can be used to make the marketing really useful for the business. You can use free analytics from Twitter once you access the account after 14 days. Just see the overview from your Home tab to view the data of your tweets, audiences, video analytics, and more. In overview section you can see the impressions related to your tweets which are the exact number of users who visited your tweets in Twitter timeline. The impression is based on the visitor who viewed your profile and reached it through search. Even if they click the hashtag and listed tweet, it will be considered in the impressions.
There are also different social media tools that can be used in Twitter to get the information related to tweets, but they will not be accurate, but it will also get displayed in the impressions. The people those who had visited your Twitter account through mobile as well as your computer will be combined in the result which is also important. Another option Mention can be used to see how many times your username gets mentioned by other Twitter users in their profile. It will also include the number of people who used your content as well as mentioned Twitter name. You can also see another tab in the Twitter Analytics which is tab. In this tab you can see the impressions and tweets send on regular basis. It is also easy to know on which particular day the impressions are made more. In Engagements column you can the people who interacted with your tweet which also includes retweets, likes and more. Once you select the tweet it will display the tweet summary which will include all the important data. Article Sponsored Find something for everyone in our collection of colourful, bright and stylish socks. Buy individually or in bundles to add color to your sock drawer!
Using Tweet Activity tab, try to export all the data for maintaining your own Twitter activity. Twitter cards are another option to understand how the tweet is working for your website. Another option is Events tab which can be selected to see how many times your tweets get mentioned during an event along with the gender breakdown of your audience and tweets generating from the countries. You can also target particular people related to a event by creating your own campaign button. While developing your own Twitter followers for the business, it is important to assess it to reach the right people on the social media platform. Also building a good relationship with your followers is important which can be done by sharing useful contents. By having an understanding relationship with people in Twitter, you can easily make them to reach your product and maximum number of people usually don’t approach a particular brand immediately by just looking at the content.