Twitter ads are one of the best things that are present in the social media platform that can help to things that are unimaginable. The ads can help to convert your followers into genuine customers. There are important things that must be followed to while creating a Twitter ads campaign to make it work in a perfect way.
1. Selecting campaign- This is the first step which is really an important one as it decides what type of Twitter ad campaign can be perfect for you and how it can work. There are few things that are available in Twitter that can be used to achieve this. The first one is to get more followers that are really easy to do. Mention the benefits that can be achieved by following your account. Try to offer special discounts and great deals that can attract more people to your account. Whatever offers you are providing with your Twitter must be mentioned clearly. The second option is use the tools available in Twitter to get more followers. Use the tools such as website card if required which can redirect the people to your website.
2. Reaching out to right audience- Now you have to decide about targeting the right audience. This can help to reach the people who are related to your business and you can save more time than discussing things with irrelevant people. You can use search option to look for the right people and select the keywords that can use in the search option to get the relevant people to your ads. You can also reach out to your followers to reach to the people who have similar interests in a group.
3. Re-promote using website tag- A website tag can be a perfect choice to track and also re-promote your product to your existing customers. Try to create the campaigns after receiving the data such as tracking your audience and where they have come from.
4. Optimizing your campaign- Once you have done the basic things like introducing your campaign, it is important to optimize the campaign. To do this in a perfect way there are three tools that can help such as tweet activity dashboard, conversion tracking and mobile apps analytics. The tweet activity dashboard is available with all the information that can be completely new for those who see it for the first time. You can track organic as well as promoted tweet engagements here and it is also possible to get the specific tweets. There is a way to see your tweet performance monthly basis and also export tweet-level data. The conversion tracking is normally set up in a website that can help to see the conversions related to your campaign. The mobile apps analytics can be used only if you are organizing a mobile app campaign. By doing this you can get the complete information about the people with whom you can create conversion tracking with the mobile app.