Twitter advertising can be improved with few simple strategies and most of the people are not aware of it. It is more important for the marketers to be in the present trend with their Twitter account. Here are few steps to improve advertising strategy in Twitter.
1. Make a plan- Creating a plan is very important in your advertising strategy to determine what type of ads must be used. There are many things that must be considered such as your goals, customer profile, key influencers and editorial calendar.
2. Decide about your goals- Make a decision about reaching your goals. Try to answer questions as it can help you to develop optimized campaigns and target particular users. Few important goals that must be considered includes generating leads, creating awareness about your brand, attract customers with special offers and more.
3. Identifying your customer profile- There are many targeting options available in Twitter that must be used effectively to develop your advertising strategy. First decide about your targeted user before putting the campaign together.
4. Monitor your influencers- Monitoring the competitors can be helpful in getting good results. You can just follow your competitor substance to improve the differing engagement levels of their content. There are also few analytics tools that can be used to include all of the major influencers related to your brand.
5. Selecting the best ad formats- It is always important to have a unique ad format to achieve good results. You can also get new followers with the help of promoted tweets and promoted accounts. Promoted tweets are normal tweets which help to promote new users and increase the tweets which are popular among followers. Promoted accounts have been specially created to increase the number of followers who appear in the widget ‘who to follow’.
6. Using latest targeting features- Try to use some of the most important targeting features to target particular audiences. Finding a specific target can help to achieve positive ROI involving the right type of ad formats.
7. Try to be testing- Try to use all of the conversion tracking in your website from the beginning. This can be done by adding a simple code into the website. You can make simple changes in your ads to see changes in your engagement levels. Try to use campaigns to target particular events and audiences.
8. Partners in paid and joint promotion- Joint promotions are not used so much in Twitter and other social networks. Try to add potential partners in the paid advertising campaign which is considered to be an exclusive strategy in targeting main influencers.
9. Tweets from influencer- The influencers are very important in the modern advertising strategy and you can use your brands to target all these influencers.
10. Lead-gen cards- The lead-gen cards are normally distributed to the current users to promote yourself. This method can be used as the final advertising strategy in Twitter as it is give for free.