Twitter has introduced a new feature called as Event Targeting that is considered to support most of the marketers all over the world. The new product is available with 3 primary tools such as event calendar, the event insights and the event activation. The tool event calendar is able to find out the major events across the globe and make the brands to know which are the events that would suit them perfectly for the marketing strategies. Then it can help them in target a particular event with the help of event insights that gives more insights about the event with audience based by comparing the data from previous year. The advertisers can easily target their ads in twitter with the event targeting that can help in improving their presence around the trending discussions.
The Event Targeting feature was introduced in July last year where the advertisers can focus on their campaigns and easily enter into conversation. Even though the brands have been able to do the same with the help of trending hashtags, they will get wider scope in finding the right audiences more effectively. The event targeting algorithms can provide a number of options that helps the advertisers to give out more event-related ad to the people who are looking for event-related content. The new feature can help these brands in reaching the users who send event-related tweets and also get in touch with the event-related content by viewing as well as reading the event tweets. This is considered to be a very important and interesting option from Twitter that can increase their strength in a short period of time.
To use this new feature from Twitter more effectively, you must follow few simple steps. First log in into the Twitter Analytics dashboard and go to menu to click ‘Events’ option that will provide access to the calendar listing which can be easily targeted. Then you can select one of the events that can show you Twitter discussion about the event of the previous year. The Twitter discussion will include tweets, impressions as well as gender splits. You can also get the insight about the event that is widely discussed and the devices that fans are active.
Apart from these options, there are also top brand tweets that will be listed from the last years event which will be able to give some information about the marketing messages discussed within the audience. There are details about 100 events in this feature and it can be selected by location, type and date to get better search results. You can also include the event targeting in the Twitter ad campaign by choosing ‘Select Your Audience’ option. Then try to enter the name of event and also search listed events with the browse option. Overall, it is a very simple process that can help in reaching wider audience and easily get connected with the Twitter users who are discussing about the upcoming event.